The Cross-channel video advertising methods have been emerged as a major possibility in digital marketing service, which never let people stay out of any sort of information. It is highly useful to generate the objectified information to the target consumers through multiple mediums in order to ensure the maximum reach. The wide expansion of video advertising in digital marketing services have included several developing tools, such as delivery channels, amplified engagement and click-through rate. The click-through rates of the digital video services have managed over 1.8 percent of the total revenues earned from the digital marketing service. This effective method has transformed the ways, how the brands used to priorities their key objectives.
Digital marketing services have enabled the brands to promote their products and services. This process has emphasized on the journeys of the customers through influential conversations within the engaging media. It also empowers the brands to develop stronger bonding with the consumers along the path towards purchasing. In 2013, a massive growth has been observed in all across the digital marketing platforms. Display advertisements followed by rich media contents, banner advertisements, and sponsorships have been reported to be surpassing the total ad spend of overall digital marketing expenses.