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Today, Big brands are contagious on to the fact that modern
consumers are waiting for a lot more than an appealing package and a good deal.
They want products with purpose and brands who concern about more than just the
bottom line.
A rising society of market research is proving this isn’t
just a trend, it’s a tidal shift in our economy. Here are ten essential facts
about modern consumers and how their requirements for socially cognizant
businesses are motivating marketplace advancement.
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