A massively powerful advertising and innovative marketing platform, mobile marketing basically involves large scale communications, promotions and interaction of a particular company through mobile phones of people in a targeted segment. This process basically entails the use of bulk SMS messages and various other such means in order to elaborate and offers, special discounts and general information about products, services and sale periods. In today’s times when the total advertising budget of companies and businesses is being given primal importance, mobile marketing via bulk sms comes as a very reasonable and extremely effective marketing medium that can go a long way in developing a complete picture of a given company’s products and its overall market image.
The basic initial study before the campaign is launched can include the following processes:
Targeted Audiences:
Since the platform offers for seamless and extremely unprecedented reach among people, it is important to zero in on groups or segments of the market where the campaign can have the most effective success rates. As such, these are a function of the type of client, the type of customers, the type of campaign and the duration of the campaign.
Feasibility Studies:
These are done in order to verify the costs of the program, its projected success rates and the overall benefit that is provided to the company’s sales and budgets due to the marketing campaign. It may involve studies of time, market trends, geographical and physical constraints and benefits, pertinence of the campaign and the over-all need for the campaign.
Business Feasibility:
These studies basically scrutinize the economics of the entire operation and the costs of the campaign to the company. They also involve studies of trade-offs between marginal and projected costs, projected success rates and benefits of the entire campaign. For example, small businesses that need a simple SMS marketing plan which can keep their registered customers posted about the various discounts, offers and benefits have to budget for the costs of the program because of the small budgets and high need for success rates.
After these initial planning stage studies have been completed, companies then have to sort out and zero in on the content of their marketing program. Depending on the type of the program and the targeted segments, businesses then have to develop an entire army of contents which may include:
Promotions, discounts and benefits:
Businesses can generate updated and continuous news and alerts about the various promotions and offers that they have going on. These are then sent to registered and interested customers as the chance of increasing sales is the highest with this group.
Information:
Companies can also generate content that keeps targeted segments informed about the company, its progress, any changes in the business lines, products and/or systems and also changes in business facilities, updates on local laws and regulations and so on.
Communication:
These are a part of customer service and feedback programs and they entail interactive SMS messages and phone calls in order to receive quickly and securely the opinions and suggestions of their customers in the fastest manner possible. The one time dissemination and reception system makes for an extremely fast and effective way to monitor individual user experience.