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Digital advertising, also called internet advertising('Internet marketing') is when businesses leverage internet technologies to deliver promotional advertisements to consumers. Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or web sites and affiliates programs. WHY DIGiTAL ADVERTISING WORKS FOR BRANDS :- 
  ⦁ Digital advertising drives sales and ROI.
 ⦁ Digital advertising enhances the effectiveness og non- digital media channels.
 ⦁ Digital advertising is effective across the entire customer journey .
 ⦁ Digital advertising drives word -of-mouth at scale.
 ⦁ Digital cretive derives interaction and lifts brands. 
⦁ Digital advertisng more effective than traditional media

Advetising has gone through major stages of development :- domestic, export international, multi-national , and global for globle advertisers, there are four, potentially competing ,business objectives that must be balanced when developing worldwide advertising : building a brand while speaking with one voice, developing economies of scale in the creative process, maximising local effectiveness of ads, and increasing the company's speed of implementation.

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